Privacy Policy


Reform Beauty, Your Brand Partners and/or its affiliates (collectively, “YBP”), provides the services available on the Website (“Website”) to you subject to the following Privacy Policy ("Policy"). By accessing or using the Website, you are acknowledging that you have read, understand, and agree, without limitation or qualification, to be bound by our Privacy Policy. Please be sure to read this Policy prior to submitting any information to our website. By accessing and using our website you agree to the terms of this Policy and information that may be collected on


Reform Beauty reserves the right to change this Privacy Policy from time to time, at our sole discretion. Any changes we make to our Privacy Policy will be reflected on this page, with the date of the latest revision identified at the top of the page. If we make material changes to how we treat our users' personal information, we will notify you by email to the email address specified in your account. Your continued use of our website after we make changes is deemed to be acceptance of those changes. You are responsible for ensuring that we have an up-to-date, active, and deliverable email address for you and for periodically visiting this page to check for any changes to our Privacy Policy.


This privacy policy discusses the “personal information” Reform Beauty obtains from you via the website. When we use the term “personal information” we are referring to information that is connected to your name. This may include things like:

  • Information by which you may be personally identified, such as name, postal address, e-mail address, telephone number or any other information the site collects that is defined as personal or personally identifiable information under any applicable law ("Personal Information");
  • Details of transactions you carry out through our website and of the fulfilment of your orders;
  • Information that is about you but individually does not identify you;
  • Information about your internet connection, the equipment you use to access our website and usage details; and
  • Any other information you may choose to submit to the site via comment or email.

We collect this information:

  • Directly from you when you provide it to us;
  • Automatically as you navigate through the website. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies; advertising
  • From third parties, for example, our business partners.

This privacy policy does not cover information that you submit on other websites, even if we communicate with you on those sites. For example, if you post something on Facebook, Twitter or Youtube, that information is governed by the privacy policies on those websites, and is not governed by this policy.


The website collects and stores on its server personally identifiable information (“PII”) that has been voluntarily provided by users. PII is information that identifies you or could reasonably be used to identify you personally, such as your real name, address, phone number or email address. We may ask you to provide us with certain PII in connection with the use of this website, in connection with the services provided by our customer service department or shipping partners, or in connection with an off-line promotion or sweepstakes, such as when you register with us, place an order on the website, choose to sign up for an email newsletter, or participate in a promotional event. This information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations and to provide customer service. This information also may be used to contact you about sales, special offers and new website features, unless you opt not to receive promotional communications in connection with this website. We may also ask you to voluntarily provide us with demographic information, information regarding your interests or similar information in order to take advantage of or participate in some of the website’s features. We also may collect and store non-personally identifiable information. When your computer contacts our web servers (for example, when you visit this website, or view an html email), our web servers automatically collect website usage information. This non-identifying information describes how our visitors use and navigate our website and can include the number and frequency of visitors to each webpage and the length of their stays, browser type, referrer data that identifies the web page visited prior and subsequent to visiting our website, and IP addresses. We also may determine the applicable technology available in order to serve you the most appropriate version of a web page, email or similar service. This information is used to analyze and improve this website and to optimize our customers’ website experience. We also may collect and store information about you that we receive from other sources, to enable us to update and correct the information contained in our database and to provide product recommendations and special offers that we think will interest you. IP Addresses: An IP address is a number that is assigned to your computer or network when you are linked to the Internet. When you request pages from this website, our servers log your IP address. We may use IP address for a number of purposes, such as system administration, to report aggregate information to our business partners or to audit the use of the website. We may associate your IP address with the PII you provide. Cookies: like many websites, we use “cookies” – pieces of information that a website either transfers to your computer’s hard drive or stores temporarily in your computer’s memory for record-keeping purposes. We may use cookies for a number of purposes, such as to identify account holders or allow us to hold selections in a shopping cart when a user leaves this website without checking out. When you log in at this web site with your username and password, we will assign you a secure session ID. The server then passes your information to you through this secure session ID. Also, we will use cookies to monitor and maintain information about your use of this website. Cookies are also used to track the identity of the website you visited immediately prior to visiting this website; otherwise, we do not track information about your use of other websites. Most browsers accept cookies automatically. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent, but we recommend that you leave cookies “turned on” so that you can enjoy a better shopping experience and participate in all available features of this website. Web beacons: Our web pages or email messages may contain a small graphic image called a web beacon, which is sometimes also called a “clear gif”, that allows us to monitor and collect certain limited information about our users, such as the type of browser requesting the web beacon, the IP address of the computer that the web beacon is sent to and the time the web beacon was viewed. Web beacons can be very small or invisible to the user, but, in general, any electronic image viewed as part of a web page or e-mail, including html-based content, can act as a web beacon. We may use web beacons to count visitors to our web pages or to monitor how our users navigate our website, and we may include web beacons in e-mail messages in order to count how many messages we sent were actually opened or acted upon. We use web beacons to compile aggregate statistics about our website and our marketing campaigns. This website is not intended for use by children. We do not knowingly collect any PII from anyone who we know to be under the age of 13. If you are under the age of 18, you should use this website only with the involvement of a parent or guardian and should not submit any PII to us. 


We may use your personally identifiable information to conduct customer business transactions, to provide requested information or content, to create shipping documents, to provide online technical support and troubleshooting, to notify winners and award prizes, for customer service, and for general internal business purposes. We may use third party contractors to help it operate its business and the website or administer activities on its or our behalf, and may share your information with these contractors for those limited purposes. This includes: (a) payment processing and authorization, (b) fraud protection and credit risk reduction, (c) product customization, (d) order fulfillment, (e) shipping, (f) marketing and promotional material distribution, (g) website evaluation, (h) data collection, storage, management, analysis and, where applicable, cleansing, and (i) any other services designed to assist us in maximizing our business potential. These third parties may have access to this website’s user information, including PII, to the extent it is needed to perform their duties and functions. We may release information about our users, including PII, when legally required to do so, at the request of governmental authorities conducting an investigation, or to verify or enforce compliance with the policies governing our website and applicable laws. We may also disclose such user information whenever we believe disclosure is necessary to protect the rights, property or safety of our company or any of our respective affiliates, business partners, customers or others. We may disclose non-identifying, aggregated user statistics to third parties for a variety of purposes, including describing our services to prospective partners and other third parties. Examples of such non-personal information include the number of users who visited this website during a specific time period or purchased a specific product through this website. If you choose to enter a contest, sweepstakes or promotion on or via our website, your PII may be disclosed to third parties in connection with such promotion, including without limitation for purposes of posting your entry with attribution or otherwise as permitted in the official rules for the promotion in question, fulfilling your prize or including your name on a winners list. Also, by entering a promotion, we may require you to consent to the use of your PII or other information, such as name, voice or likeness, in advertising, promotional and marketing materials. In addition, we may offer certain promotional content, such as a sweepstakes, sponsored by or co-branded with a third party, who may obtain the PII that you submit. We may also contact you from time to time on behalf of one of our affiliated companies or an external business partner with information that may be of interest to you. If you receive communications from a third party, your information will be subject to the third party’s privacy policy and not this privacy policy. If you later decide that you do not want that third party to use your information or want to opt out of further communications with them, you will need to contact the third party directly. In addition, we reserve the right to disclose, share and/or otherwise transfer user information, including without limitation PII, in connection with a corporate merger, acquisition, consolidation, the sale of a portion of our business or the sale of substantially all of our assets, or other fundamental corporate change, whatever form it may take.


The information we collect from you is governed by U.S. law. However, the data may be transferred to, and stored at, a destination outside of the United States of America (USA). It may also be processed by staff operating outside the USA who work for us or for one of our suppliers or affiliates. Such staff may be engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.


The website may contain links to other websites of entities and third parties that are not necessarily affiliated with us. We are not responsible for the privacy practices or the content of such websites. We may utilize and work with trusted third parties, including social network sites like Facebook and Twitter, and with web and application developers so we can connect to your social networks. All of these companies operate Third Party Sites. We provide access to our website by third parties and business partners so we can generate interest in our products among members of your social networks and to allow you to share product interests with friends in your network. The use of any features made available to you on our website by a third party may result in information being collected or shared about you by us or by the third party. If a Third Party Site shares or makes publicly available information collected through any such features, it is considered public information. Please be sure to review the privacy policies and privacy settings on your social networking sites to make sure you understand the information they are sharing. If you do not want a Third Party Site to share information about you, you must contact that site and determine whether it gives you the opportunity to opt out of sharing such information. We are not responsible for how these third parties may use information collected from or about you. Our website identifies areas where third parties may collect and share information about you, such as Facebook’s “Like” feature or similar ways other third parties allow you to express opinions about or show images of products. By “liking” one of our products or tagging us in a post, comment or photo, you consent to the display of that information by us on our website or social media pages or platforms. We are not obligated to display someone’s name, profile photo or other “public” Facebook profile information on our website even if that Facebook user “likes” one of our products. We reserve the right to remove the information of or from any person, which we deem to be inconsistent with our ideals or otherwise inappropriate for public association with our company. We may remove from our website or social media platforms, in our sole discretion, any product offering or any photo or product description or comment relating thereto.


In order to provide service to you, Reform Beauty will send you communications related to your transactions, security or the administration of its Website. From time to time, we may also wish to send you other messages or updates about Reform Beauty, including promotions and other activities. If you do not wish to receive non-transaction/security related communications from us, please send an email containing your request to

We reserve the right to modify or supplement this policy at any time. If a material change to the terms of this policy is made, we will post a notice on our homepage and a link to the new policy.

If you have questions about this privacy statement, the information practices of Reform Beauty, or your dealings with us, please contact Reform Beauty Customer Service at

Copyright © 2018 Reform Beauty. All trademarks registered. All rights reserved.

In accordance with laws governing literary and artistic property rights or other similar rights, the reproduction or redistribution of the elements that make up the Reform Beauty website, in whole or in part, is strictly prohibited.