We began this journey with a singular goal; to create the highest quality hair products on the market. In doing so, we came to the frightening realization that the beauty industry is decades behind when it comes to safety regulations and that there are literally thousands of toxic chemicals being used in everyday products.
We decided that the need to choose between Luxe-quality performance and potentially harmful ingredients was simply unacceptable. This realization reshaped our goals and gave us an additional social purpose. We challenged ourselves to create the best of both worlds; high-performance as well as toxin-free. This combination is something we’re proud to call Clean Beauty, and we’re extremely proud of the results.
It’s up to all of us to do everything we can to connect people with better information, better products, and better engagement on the issues that really matter. We cannot sit idly and wait for others to improve the status quo. The time is now and wellness for all is the mission.
Founder & CEO
CLEAN BEAUTY THAT WORKS
For decades we have known that certain chemicals have been linked to serious health problems like allergies, reproductive problems and cancer. The personal care industry continues to be grossly unregulated allowing companies to make claims such as: natural, green & eco-friendly when they have no real data backing them. Furthermore, there has not been a major federal law passed to regulate the safety of ingredients since 1938.
There are more than 80,000 chemicals on the market today and consumers are leading the change by educating themselves on what these ingredients are.
More than 1,300 chemicals have been banned in the European Union, while the potency level of 250 more has been greatly restricted. The United States is catching up, but to date has only partially banned 11 chemicals in personal care products.
For us, clean beauty means eliminating toxic and potentially harmful ingredients from all of our formulations. We decided that the need to choose between Luxe-quality performance and potentially harmful ingredients was simply unacceptable. This realization reshaped our goals and gave us an additional social purpose. We challenged ourselves to create the best of both worlds; high-performance as well as toxin-free.
We use the “No-Low” List standards and exclude ingredients such as: parabens, sulfates, phthalates, formaldehyde, coal tar and about 1,500 others.
Re•form Beauty is a collection of hair industry innovators, artists, educators and business owners dedicated to creating clean beauty products. We believe that you shouldn’t have to compromise performance for potency, especially at the expense of the health of your body or our planet.
Healthy hair is beautiful hair
and healthy hair starts from within.