To create high-performance, treatment-based products that are formulated with healthy ingredients. We prohibit the use of over 1,500 questionable ingredients and are committed to a quality of standards that goes above and beyond the US regulatory requirements.
"Reform Beauty - Reformulating to higher standards."
Reform Beauty products contain top-quality ingredients sources from locations around the world. Our formulas fuse natural actives and skin care ingredients with advanced technology to give you products that perform at the highest level. Our shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength. Our styling products are designed to nourish hair and bring out its natural beauty.
We're constantly updating our "No-Low" list, which restricts the use of unnecessary toxins, chemicals, parabens, phthalates and other potentially harmful ingredients.
We stand behind our products, services, brand, and each other. Through our prompt, honest, responsive communications, we ensure the integrity of the values we stand for in everything we do. We stay clear of unnecessary preservatives and limit the use of harsh sulfates.
Fun fact: not all sulfates are "bad", especially if they are derived from corn, wheat and coconut (which are the ones we like to use)
We partner with packaging companies that are more environmentally conscious and use best practices to reduce carbon emissions.