Hair shampoo represents different things to different hair types. People with curly hair who want paraben and sulfate free shampoo can have a tough time finding one that is clean, light and won’t weigh down their curls.
Additionally a person’s hair condition can dictate the type of shampoo that would have the best results. Curly hair can take a little extra attention in order to provide it with the nutrients it needs while maintaining the structure of the curls and keeping the look you’re striving for. Basically not turning it into a giant fluff ball.
A smooth shampoo can be formulated to help calm frizz and smooth out hair while a repair formulation will be better suited for hair that's been color treated and may need more nourishment. Whatever your hair type, it’s a good idea to find a paraben free product.
Parabens are chemicals that have been used since the 1950’s to prevent bacteria and act as preservatives. Studies have shown that some parabens can mimic the activity of the hormone estrogen in the body’s cells and has been associated with certain forms of breast cancer. Basically, it’s a good idea to avoid them.
When formulating each clean beauty product, it’s a arduous task to find preservatives that protect from bacteria growth without using traditional parabens. Our Reform R&D engineers were challenged with the task of developing high-performing, lux-quality products while replacing those parabens and harsh chemicals found other high-performing hair care products.. After much research, many reformulations and testing through our partner stylists...they succeeded.
Re-form is proud to be an industry pioneer for clean beauty hair care styling and treatment products. If you want the best hair care product that is not only healthy for your hair, but also your whole body, you’ve got to get Re-form. You no longer have to choose between great hair and great health. Join the Reform revolution.