If you have curly hair I insist that you read this post - even if you have a routine down pat!
Curly hair is vastly different from straight or wavy hair in cleansing and treatment needs. That's why we've put together a comprehensive list of the 10 Commandments for Curly Hair.
With great hair, comes great responsibility. Be well ;)
1. Less is more with shampoo
Shampoos are designed to remove dirt and oil from your hair and scalp. However, many traditional shampoos still contain sulfates (SLS and SLES) that are too harsh for curls. Rather than simply lifting dirt, sulfates dry out the follicle leaving dry and frizzy. Instead, use a shampoo and conditioner duo, like those on our Clean Beauty Collection, that don't contain sulfates, parabens or any harmful ingredients.
Washing every other day is perfectly OK for those with fine hair. If you have super thick or coarse hair, you can get away with washing every three or four.
2. Condition and hydrate
I'm going to mention hydration a lot in this list because it's a very important factor with curls. Dry and brittle ends are super common with curly hair because it takes longer for natural oils to go from root to tip. You can fight this by using a rich and hydrating conditioner like our sulfate-free Repair Conditioner, that treats the inner and outer layers of the hair shaft.
3. Always use a leave in treatment
Leave in treatments and sprays are a great way to keep curls hydrated after cleansing. Using a lightweight Leave In Spray from our Clean Beauty collection will nourish curls and fight frizz without weighing them down.
4. Never ever use a brush
Throw out that flat brush right now and invest in a good wide-toothed comb. Truth be told combing curly hair with your fingers also work very well because brushes are notorious for causing frizz and breaking the formation of curls. We also suggest using a few pumps of a curl enhancing Curly Creme and your fingers to tousle your curls - it helps keep them tight and frizz-free.
5. Style when wet
The best time to use any leave in sprays or styling products is when your hair is wet. Before you even think about grabbing the towel use your fingers to rake in your favorite Reform Beauty styling product, and scrunch upward to prevent frizz.
6. If you must blow dry, always use a diffuser
Diffusers are very good for curls because they evenly distribute heat leaving the spiral shape intact. Start by applying a Styling Creme with heat protection into wet hair and diffuse your roots and midlength. A lot of stylists will suggest allowing tips to air dry to prevent damage.
7. Drop the temp
Heat styling tools and blow dryers are incredible, but they can cause serious damage at high temperatures. Keeping your flatiron below 400 degrees limits the alteration of proteins that give curls their shape. If your locks start to appear dull and lose some bounce it's time to stop the heat use a deep conditioning Treatment Masque to replenish moisture and stimulate regeneration.
8. Sleep on good silk sheets
Resting your curls on a silk pillowcase limits friction that causes frizz, leaving locks soft and smooth.
9. Don't mess with it
Curls can pick up static and become frizzy easily so it's key to stay away from course materials. To cut down on friction, don't dry damp hair with a terry-cloth towel, instead gently blot it with a microfiber cloth. Once it's dry, leave it be.
10. Choose products wisely
The key thing to remember is that products with better ingredients keep your hair healthy, which in turn keeps it beautiful! Be on the look out for cleansers that are free of parabens and sulfates, like our Smooth Shampoo and Conditioner.
Poor ingredients like parabens and sulfates do a lot of harm to curly hair because they strip away natural oils that help protect the hair follicle and shaft making hair dry and brittle. Sulfates are harsh detergents can dry out your scalp, leaving locks brittle and dry leading to breakage.